Material girls: Japan’s preteen model boomUploader: Samut 2 month ago Subscribe 9
Youth fashion has changed substantially in Japan over the past three decades. Suguri and her mother, Reiko, typically go shopping together once a month. As for Suguri, she is honing her style and skills by studying fashion magazines so that she can one day become the ideal Nico Puchi model. These days, long-term goals of careers in politics or medicine have been replaced with the need for instant gratification and glamour.